Howdy all!

In our content and presentations, we often make claims that Visibli’s Engagement Bar is orders of magnitude better than typical promotional content. Historically, image, flash and even rich media ads have had CTRs of around 0.1%.

Well, they’re getting even worse!

Recently released data from Google (story: Mashable) suggests that CTRs for ads now sit at 0.09%.

Industry Ad CTRs

What this trend is telling us is that internet users are not only disengaged from many of the existing ad formats, but are tuning them out completely — “Banner Blindness” as they call it. What they’re prefer instead, is to be presented with content that they have already shown interest in and would love to hear more about!

The Engagement Bar, with 5%+ CTRs, does exactly that. Not only does it extend your brand every time you share a link (and your Fans/Followers pass it along), but it also helps you promote your newest campaigns. When this happens, readers are eager to engage with that content.

Something to keep in mind as we all use the Engagement Bar. Do you have a new campaign you’d like to make your followers aware of? Remember to update the bar and keep things fresh!

Cheers,
Saif