Hi Everyone,

Some of you may have started noticing a new short URL in your tweets: vsb.li. It’s something we have been experimenting with over the last few weeks, and just started rolling out to many more accounts this week.

As you know, prior to this, we used various URL shortening services to distribute your links. Among them were bit.ly, j.mp, is.gd and goo.gl. We’ll still use these services when necessary, but have moved a lot of our links to vsb.li for a simple but important reason: it’s faster.

Because vsb.li sits on our servers, it means that followers who click your links don’t have to bounce through multiple services before they arrive at the destination page. The links are coming to our servers already (it’s how we provide the awesome analytics), so might as well bring them here right away instead of going through an intermediary.

Note: For those of you who have provided your Bitly credentials, your links will continue to use your Bitly URLs.

It’s a continued effort to make the process seamless for your followers, and this is another step in that direction.

Cheers!
Saif