Blog How it Works Sign Up

Who we are: Your *second* social analytics tool

by on 12/21/2011 | 0
Share

An interesting part of learning who we are as a social analytics company has been the discovery of who we aren’t.

When speaking with potential customers, we’ve realized that we aren’t a good fit for companies looking for their very first social analytics tool. More often than not, companies at this stage are looking for:

  • How many fans and followers do we have (and has this number been growing)?
  • How many clicks, Likes and RTs did we get?
  • What’s our Klout score?

These are all great data points to have. It’s just not our point of differentiation. If this is what you’re looking for, don’t pay us! (Or anyone for that matter. There are many tools that provide this for free, including the free version of Visibli)

Where Visibli becomes a good fit (and where we’ve gained traction with agencies and brands) is once companies are ready for the next step — trying to understand followers and optimize content for them. The questions we help answer are:

  • What categories of my content are most engaging?
  • What topics are my followers interested in most?
  • What are my competitors doing, and how do my followers compare to theirs?

We realize that not every company needs this level of information. Many are (rightfully) comfortable with other products as their first social analytics tool.

We have just gained better traction with companies looking for their second one.

Tags: ,

Introducing Analytics++

by on 10/06/2011 | 0
Share

Hi Everyone,

As you know, one of our objectives here at Visibli is to help users optimize their social media engagement — in other words, help you share content that’s more interesting to your followers.

Over the last couple of weeks, many of you have started to see (and subscribe to!) the new version of our analytics platform. For those of you who haven’t seen it yet, you can do so by visiting the Analytics page. The different sections should give you a taste of what’s behind the scenes.

There are many new features in this version, but the two that are worth highlighting here are content categorization, and follower segmentation and targeting.

Categorize Links (click to enlarge)

Content Categorization

In the last version of our analytics product, we showed you what your most popular links were. This time, we’ve got well beyond that to make things even easier. We now automatically categorize your content into popular topics (technology, entertainment, music, etc.), and show you how many average clicks content from each of these categories receives. We do the same by analyzing and comparing formats (videos, images, articles, etc.) so that you know what your followers are engaging with the most!

 

 

Segment Followers (click to enlarge)

Follower Segmentation & Targeting
This is probably the coolest and most valuable part of the new platform.

Say you tweet about technology and sports. But what if a significant portion of your followers are actually interested in entertainment? The new Analytics platform does this analysis for you. We’ll study the content from your most engaged followers to understand what topics they’re interested in. We’ll then present it to you so that you can have a better sense of their interests.

Better yet. Not only can you filter your followers based on their interests, but you can also sort them based on influence, engagement level and interest level. Then, right from the system, you can send them very targeted messages.

 

Finally, two more sections that we’ve created are timing optimization (what’s the best time to tweet each day? week?), and performance scorecard (how are you performing, and what are some actionable recommendations?).

Using these, every Twitter user can increase the engagement they receive from their followers. If you’d like to purchase the new analytics, or if you have any questions, feel free to email us at sales@visibli.com.

Cheers,
Saif

Tags: , ,