An interesting part of learning who we are as a social analytics company has been the discovery of who we aren’t.
When speaking with potential customers, we’ve realized that we aren’t a good fit for companies looking for their very first social analytics tool. More often than not, companies at this stage are looking for:
- How many fans and followers do we have (and has this number been growing)?
- How many clicks, Likes and RTs did we get?
- What’s our Klout score?
These are all great data points to have. It’s just not our point of differentiation. If this is what you’re looking for, don’t pay us! (Or anyone for that matter. There are many tools that provide this for free, including the free version of Visibli)
Where Visibli becomes a good fit (and where we’ve gained traction with agencies and brands) is once companies are ready for the next step — trying to understand followers and optimize content for them. The questions we help answer are:
- What categories of my content are most engaging?
- What topics are my followers interested in most?
- What are my competitors doing, and how do my followers compare to theirs?
We realize that not every company needs this level of information. Many are (rightfully) comfortable with other products as their first social analytics tool.
We have just gained better traction with companies looking for their second one.